Madeon: Gonna Be Good

Role: Co-Director, Writer
Director Partners: Julian Klincewicz, John Itiola
DP: Jackson Sjogren
Client: mom+pop music
Agency: Swish Projects

The music video expands on the visual universe of Madeon's Good Faith Forever performance at Coachella, free from the physical limitations of a live show. If the live show is the theater version, the video is the blockbuster adaptation—featuring similar settings but with more close-ups and heightened emotional weight. It contrasts two versions of Madeon: the larger-than-life hero from the performance and a more vulnerable, introspective side of him.

Also, below, a concept pitch that John Itiola and I created—it’s a bit over the top, but we’re still proud of it.