You Can’t Skate in Those!
Role: Co-Director, Writer and Designer
Creative Partners: Julian Klincewicz, John Itiola
Client: Nike, Off-White™ c/o Virgil Abloh
Agency: Swish Projects
As Nike’s Dear Summer release with Off-White™ approached, I co-wrote and directed this skate-filled spot featuring Kevin Bradley, alongside Paul Rodriguez, Quel Haddox, Briana King, and Dashawn Jordan. The campaign played with the idea of skating in a shoe you’re not supposed to skate in and showing what happens when you ignore the rules and just have fun. The best part? Filming it all in my hometown of San Diego.
[BTS film by Jackson Sjogren]
PRESS: Virgil Abloh, Nike
Credits:
Written and Directed by Swish:
Edwin Negado
Julian Klincewicz
John Itiola
A Nike Architecture film overseen by Chloe Wayne and Mahfuz Sultan
Creative Agency: Be Good Studio
Director of Photography: Brandon Kuzma
Design: Edwin Negado
Production: Hiroki Hirota [Clip Pictures]
Lina Kutsovskaya [Be Good Studio]
Hanna Farzin [Be Good Studio]
Stylist: Eric Mcneal
Styling / H&M: Rachel Cocca, Erika Abe, Michiko Suzuki
Starring:
Kevin Bradley
Paul Rodriguez
Dashawn Jordan
Briana King
Myquel Haddox
Caleb Barnett
Franklin Session
John Itiola
Spanish Mike
Bob Dominguez
Wayne Dietsch
Color: Katherine Fox
Music: Sons of Kemet
BTS:
Jackson Sjogren
Irie Jean
1st Ad: Kennedy Taylor
Production Supervisor: Hisa “Jackie” Hirai
Production Coordinator: Robert Atkinson
1st AC: Geof Sykes
Digital Imaging Technician: Kohl Baas
Sound: Dylan Hirsch
Sound Mixer: Paul Dillon
Grip: Ely Phillips
Production Assistants:
Jackson Brown
Lance Lynn
Maury Alvarado
Hunter Snow